- Case Studies
Digital Strategies. Measurable Outcomes. Real-World Impact.
We combine strategy, creative content, paid media, search, analytics, and multi-channel execution to solve real communication and marketing challenges. Our experience spans public sector outreach, energy and infrastructure, education, B2B campaigns, and large-scale institutional initiatives. Each campaign is built around a clear objective, a defined audience, measurable outcomes, and continuous optimization.
01 Case Study
Delhi Police Cybersecurity Awareness Campaign
- Client: Delhi Police
- Sector: Public Sector & Safety
- Campaign Goal: Multi-lingual cyber crime advisory outreach
- Target Audience: NCR citizens, ages 18–65+
- Platforms: Meta, YouTube, X, Local Push
- Media Budget: ₹25 Lakhs
The Challenge
The campaign focused on communicating cybersecurity and cyber crime awareness information to a large and diverse citizen audience across the NCR. The communication needed to be factual, accessible, multi-lingual, and suitable for distribution across multiple digital platforms.
Our Approach
Matrix Medium used a multi-platform communication strategy combining Meta, YouTube, X, and local outreach. Dynamic geo-fencing and micro-video creatives were used to improve audience relevance and campaign delivery. The campaign followed institutional communication requirements while focusing on reaching citizens with clear and actionable cybersecurity information.
Results
- 1.2M+ Total Verified Citizen Reach
- 3.4X Higher Benchmark Engagement
- 42% CPA Reduction
02 Case Study
NPCL Energy & Infrastructure Campaign
- Client: NPCL
- Sector: Energy & Infrastructure
- Campaign Goal: B2C registrations and complaint resolution
- Target Audience: Consumers
- Platforms: Twitter, Facebook, Instagram Ads, Google Search
- Media Budget: ₹10 Lakhs
The Challenge
The campaign focused on reaching consumers with relevant information and creating an effective digital pathway for registrations and complaints.
Our Approach
Matrix Medium combined social media advertising and Google Search with audience targeting and a customized landing page. Job-title targeting and audience layering were used as part of the campaign optimization strategy. The focus was on creating a more direct connection between digital campaigns and consumer actions.
Results
- 10 Lakh+ Verified B2C Enquiries Resolved
- ₹80 Cost Per Lead
- 60% Lower Than Industry Average
03 Case Study
Mahatma Gandhi Central University
- Client: Mahatma Gandhi Central University (MGCU)
- Sector: Central University / Higher Education
- Campaign Goal: Pan-India enquiries and event outreach
- Target Audience: Students, parents, and academicians
- Platforms: Meta, Google Search, YouTube, WhatsApp API
- Media Budget: ₹2 Lakhs
The Challenge
MGCU needed to reach a diverse audience of students, parents, and academicians across India while generating relevant enquiries and supporting event outreach.
Our Approach
Matrix Medium created a multi-platform campaign using Meta, Google Search, YouTube, and WhatsApp API. Vernacular search ads helped address regional audiences, while automated WhatsApp funnels created a direct path for enquiry communication.
Results
- 20,000+ Student Enquiries
- 150% Growth From Previous Year
- 4.8% Lead-to-Application Conversion Rate
Let's Create Your Next Success Story
Every business has a different challenge. The right strategy starts by understanding yours. Let's talk about your goals and build a digital strategy around them.